Lewana Mulana

Assessing what needs to be done as a manager is crucial for me. Knowing the steps to establish myself in the industry and recognizing my value with the knowledge I’ve accumulated will help build my confidence as a future manager and my future as an artist.

Focusing on career development, networking, brand building, financial management, crisis management, strategic planning, marketing and promotion, contract negotiation, and tour management will help me find my niche and identify what I am good at for my future career. Using my experiences as an artist will guide me in establishing my career as an artist manager. Making mistakes along the way will serve as valuable lessons, and I can do so without jeopardizing others’ futures in the music business.

Overall, I’ve learned a lot about product research, identifying business competitors, and finding my niche in an industry rich with career development opportunities. Effective management is essential for allowing artists to focus on their creativity, as the artist is ultimately the product. I must ensure that my work as an artist offers something unique and that there is a potential audience for it, which can open up opportunities for recognition in the industry. Regarding career planning and what I need to prioritize, I have developed a timeline that aligns with my capabilities and serves as a motivational reminder to help me navigate my journey.

Career Move Timeline for Music Business Management Graduate

Immediate Post-Graduation (Months 1-3)

Month 1: Self-Assessment and Goal Setting

• • Reflect on personal strengths, interests, and career aspirations.
  • Set specific, measurable career goals (short-term and long-term).
  • Create a professional development plan outlining skills to acquire.

Month 2: Networking and Research

• • Attend industry networking events, workshops, and conferences.
  • Connect with alums and professionals in the entertainment business.
  • Research potential employers and job roles aligned with career goals.

Month 3: Resume and LinkedIn Optimization

• • Update resume with relevant experiences and skills.
  • Revamp LinkedIn profile to highlight education and aspirations.
  • Start applying for entry-level positions or internships to gain experience.

Short-Term Goals (Months 4-6)

Month 4: Skill Development

• • Enroll in online courses or certifications in digital marketing, music licensing, or artist management.
  • Attend workshops focused on industry trends and technology.

Month 5: Job Applications and Interviews

• • Apply for targeted job positions in music management, marketing, or production.
  • Prepare for interviews by practicing common questions and scenarios.
  • Follow up on applications and network for potential referrals.

Month 6: Gaining Experience

• • Secure an internship or entry-level position to build industry experience.
  • Volunteer for local music events or festivals to expand the network.
  • Seek mentorship from experienced professionals in the field.

Mid-Term Goals (Months 7-12)

Month 7: Professional Development

• • Attend industry-specific training sessions or seminars.
  • Start building a portfolio showcasing projects and experiences.
  • Join professional organizations related to the music business for resources and networking.

Month 8: Performance Review

• • Assess progress toward career goals.
  • Seek feedback from supervisors or mentors to identify areas for improvement.
  • Adjust career development plan based on insights gained.

Month 9: Expanding Your Network

• • Continue to attend industry events and engage with peers.
  • Join relevant online forums or groups to stay informed and connected.
  • Collaborate on projects with fellow professionals to enhance visibility.

Month 10: Exploring Job Opportunities

• • Research potential career paths (e.g., management, marketing, production).
  • Identify companies or roles that align with long-term goals.
  • Start applying for mid-level positions or specialized roles.

Month 11: Building Expertise

• • Focus on becoming an expert in a niche area of the music business (e.g., digital distribution, artist branding).
  • Share insights through blogs or social media to establish authority.
  • Consider public speaking opportunities at industry events.

Month 12: Reflect and Plan Ahead

• • Evaluate career trajectory and experiences over the past year.
  • Set new goals for the upcoming year based on experiences.
  • Plan for continued education and skill enhancement.

Long-Term Goals (Year 2 and Beyond)

Year 2: Career Advancement

• • Aim for promotions or advanced positions within the current company.
  • Explore opportunities for lateral moves that align with career goals.
  • Consider obtaining advanced certifications or degrees for specialization.

Year 3: Leadership and Influence

• • Take on leadership roles in projects or teams.
  • Mentor interns or new employees to give back to the community.
  • Work towards establishing a personal brand within the industry.

Year 4: Long-Term Vision

• Consider entrepreneurial ventures, such as starting a management company or consultancy.
• Build a strong network of industry contacts to support future endeavors.
• Stay adaptable and open to new opportunities as the industry evolves.